Hickory, N.C.-based components manufacturer Hickory Springs Mfg. Co. has introduced a rebranding initiative that consolidates its brands and divisions under the acronym HSM.
The name change is effective immediately and is supported by a new logo and website, www.hsmsolutions.com.
“HSM is not just a name,” said Dave Colburn, HSM president and chief executive officer. “It’s a new way of thinking. HSM represents one name, one identity, one voice and one company with a single-minded dedication to customer needs.”
The announcement of the new name is the culmination of a series of organizational and corporate structural changes put in place earlier this year that support the company’s migration from a components supplier to a provider of integrated solutions with a market-focused strategy, the company said.
“HSM speaks to the rich heritage and manufacturing strength that have characterized Hickory Springs for more than 68 years,” Colburn said. “At the same time, the new name looks to the future, emphasizing our vision to establish a single, unified presence to our customers by providing high-value solutions manufacturing that enhances quality while reducing supply chain complexity.
“Today, our product offering encompasses a broad range of products and integrated solutions…It’s time that our name more accurately reflects the transformation that has occurred within our company in terms of the products we manufacture and the markets we serve, as well as our vision for the future.”
As a result of the name change, some former company names previously associated with Hickory Springs will now become product names, while other existing product brands will remain the same.
In addition to a unified HSM brand, the company is placing greater emphasis on research and development, increasing its engineering staff and leveraging its Corporate Innovation and Research Center, which opened in 2012.
The company’s four new business units—HSM Transportation Solutions, HSM Bedding Solutions, HSM Furniture Solutions and HSM Diversified Solutions—serve as the centerpiece of a new business model.