Massindo celebrates dealers, honors first Therapedic ‘champ’

Massindo Therapedic award presentation
Therapedic Grand Champions Plaza Mebel’s Stephen Sanjaya with wife Veronica Sanjaya (center) flanked by Therapedic’s Gerry Borreggine (right) and wife Regina Borreggine

The Massindo Group, a leading Indonesian mattress manufacturer with headquarters in Jakarta, celebrated its 30th anniversary with an awards ceremony and trip through Austria and Germany with 325 of its top retail partners.

“We wanted to treat our dealers like royalty, so we took them to some of the world’s most famous castles, once the home to kings and queens of old,” said Jeffri Massie, Massindo Group president director. “Next year we expect to take over 500 of our best dealers and their family members to Macau and Hong Kong for the 2014 Massindo Awards (followed by) an exclusive holiday in Nice, Monaco, and Barcelona.”

The anniversary celebration concluded with a stage show and awards ceremony at the Bavarian Musical Theater Neuschwanstein in Füssen, Germany.

Massindo presented dealers with Grand Champion awards for outstanding sales of its various lines, including the proprietary Comforta brand, as well as Protect-A-Bed, Spring Air and Therapedic—Massindo newest mattress brand license.

Gerry Borreggine, Therapedic International’s president and chief executive officer, was on hand to present the Therapedic Grand Champion award to Stephen Sanjaya of furniture retailer Plaza Mebel in Pekanbaru, Indonesia.

“We are thrilled to be a brand partner with the Massindo Group,” Borreggine said. “And, it was a great honor for me to present the first Therapedic award at the 2013 ceremony.”