Mattress licensing group King Koil, based in Willowbrook, Ill., has signed a license agreement with Real Innerspring Technologies Pvt. Ltd. of New Delhi for the manufacture and marketing of the King Koil brand throughout India. Established in 2005, Real Innerspring Technologies has four production facilities—in northern and western India—as well as at its headquarters in New Delhi.
According to a King Koil news release, the Indian company manufactures and retails a line of patented innerspring beds at hundreds of retail storefronts in India and is a widely recognized consumer and hospitality mattress brand.
“We’re extremely pleased to have partnered with such a growing, well-respected and high-quality operation in India,” said Dave Roberts, King Koil president and chief operating officer. “Real Innerspring Technologies has major plans to expand into southern India and to quickly grow its retail distribution of King Koil products in both multibrand stores and new brand-exclusive outlets by the end of this year.”
Initially, King Koil India will make and market Posture Sense beds with the Balanced Support Coil System, as well as other King Koil-branded products.
Commenting on Real Innerspring Technologies’ new King Koil license, Managing Director Archit Gupta said, “Our strategy is to target India’s middle- and high-end mattress market with King Koil beds that represent upscale alternatives to existing bedding lines. We want to redefine for both retail customers and mattress consumers in India the levels of comfort and support that King Koil ‘sleep solutions’ can deliver.”