Industry supplier Leggett & Platt, based in Carthage, Mo., has redesigned its Sleep Geek website and removed the membership wall. Users no longer need to register to view content or participate in a range of activities at “Sleep Geek 3.0.” One section of the site, however, Geek University, a training program for retail sales associates, continues to require users to log in.
“If we, as an industry, are going to get better at selling products for the bedroom that can improve sleep quality, and therefore quality of life, then we need to learn from each other,” said Mark Quinn, segment vice president of marketing. “We have purpose-built this community for that very thing. It is now much easier to navigate and features incredible new content with many ways to learn or simply be entertained. There isn’t anything like this available and we are excited to share it with the industry.”
