Mattress major Simmons Bedding Co., headquartered in Atlanta, has named Kirshenbaum Bond Senecal + Partners (kbs+) as its lead advertising agency. Simmons’ previous agency was the Omnicon Group’s Martin|Williams. Kbs+ is responsible for the creative conception and execution of consumer advertising for the Beautyrest and ComforPedic from Beautyrest brands. Among the agency’s first assignments is the development of advertising campaigns for upcoming luxury bedding launches, a news release said.
September 27, 2013
News
Most Recent Posts
Features
ISPA Staff Spotlight: Robin Mykytyn on Publications, Events & More
ISPA Staff Spotlight: Robin Mykytyn, who supports the association’s...
News Release
Third-Generation Family Owned Williams Co. Mattress Debuts Hybrid “Signature Collection” Las Vegas Summer Market 2025
NEWS RELEASE | 2025 SUMMER LAS VEGAS MARKET Boulder,...
News
Shifman Participates in New Independent Mattress Testing Program
Newark, New Jersey-based luxury mattress manufacturer Shifman Mattress Co....
News Release
Symphony Sleep Goes Beyond Data With Sleepsense Launch
New sleep tracking system offers monitoring and adjustments to...