Mattress major Simmons Bedding Co., headquartered in Atlanta, has named Kirshenbaum Bond Senecal + Partners (kbs+) as its lead advertising agency. Simmons’ previous agency was the Omnicon Group’s Martin|Williams. Kbs+ is responsible for the creative conception and execution of consumer advertising for the Beautyrest and ComforPedic from Beautyrest brands. Among the agency’s first assignments is the development of advertising campaigns for upcoming luxury bedding launches, a news release said.
