Therapedic signs Colombian licensee

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New deal Grupo Industrial UMO’s Camilo Barrera (left) John Giraldo and Silvia Laforie pose with a selection of imported Therapedic beds. The company will begin manufacturing the brand domestically in the coming months.

Therapedic International, with headquarters in Princeton, N.J., has inked a licensing deal with Grupo Industrial UMO, a foamer specializing in memory foams and automotive parts manufacturer, headquartered in Medellín, Colombia. The agreement marks the South American company’s first foray into the bedding segment.

According to mattress licensing group Therapedic, Grupo Industrial UMO will immediately commence production of Therapedic-branded pillows and will phase in production of mattresses in the coming months.

“We have seen massive growth abroad over the last year,” said Gerry Borreggine, Therapedic president and chief executive officer. “As we continue expanding, we remain dedicated to seeking out strategic partnerships with companies that share our vision for building an internationally respected brand. Grupo Industrial UMO is a leading manufacturing company that has developed a very strong production system with world-class practices, which has allowed it to be the leader in a very competitive industry.”

General Manager Camilo Barrera of Grupo Industrial UMO said, “We are thrilled to partner with Therapedic to both extend our internal manufacturing practices as well as our external reach with plans to bring the brand to showroom floors throughout Colombia.”