Atlanta-based mattress major Simmons staged a Beautyrest Black event in Salt Lake City during the grand opening of RC Willey’s newest and largest—at 160,000 square feet—retail store. Gary Fazio, Simmons chief executive officer, and Tony Smith, Simmons president, were in attendance, as was the Beautyrest Black-branded No. 27 Dempsey Racing Porsche GT America. The Beautyrest Black brand is a sponsor of Dempsey Racing, the racing team of movie actor and racecar driver Patrick Dempsey.
May 1, 2014
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