FOR IMMEDIATE RELEASE
July 21, 2014
Contact: Mary Helen Uusimaki
ISPA adds newsroom veteran Betsi Robinson to publications team
In her new role, Robinson is responsible for editing and writing articles, coordinating production with editors and the design staff, and contributing to the editorial direction of both publications, their websites and their other digital media vehicles.
Robinson, a skilled editor and journalist, has worked for BedTimes and Sleep Savvy as a copy editor and in other freelance roles since 2011. Before joining ISPA, she was director of communications for the University of North Carolina at Greensboro. Prior to that, she spent more than 15 years with the Greensboro News & Record in a number of roles, including community news editor, enterprise editor, assignment editor, columnist, editorial page writer and High Point bureau chief. Her background also includes reporting and editing stints with the Winston-Salem Journal and the Henderson Daily Dispatch. Among her many accolades, Robinson is a two-time winner of the Carl K. Bell Editing Award, North Carolina’s top editing honor given by the N.C. Associated Press.
“We are pleased to have Betsi join our publications team,” said Mary Helen Uusimaki, ISPA vice president of marketing and communications. “Betsi’s proven journalistic excellence will strengthen and expand our already energetic and ambitious magazine staff. We are delighted that she has joined the ISPA team.”
Commenting on her new position, Robinson said, “I am thrilled to be working with the mattress industry and ISPA. I look forward to meeting the manufacturers, suppliers and retailers in this industry, and learning more about their businesses and the issues they face.
“BedTimes and Sleep Savvy play important roles in keeping all segments of the industry informed. As a lifelong journalist, I am glad to have the opportunity to contribute to this important work, and to write about the people, companies and products that have made this industry such a success,” Robinson added.
Established in 1915, the International Sleep Products Association (ISPA) is dedicated to protecting and enhancing the growth, profitability and stature of the mattress industry. As the industry’s trade organization, ISPA is the voice of the mattress industry, representing mattress manufacturers and suppliers throughout the world.
ISPA provides a wide range of services that benefit its membership. These include exclusive industry surveys and statistics, advocacy support, educational offerings, the industry’s ISPA EXPO trade show, safety research through its Sleep Products Safety Council, consumer research and education through its Better Sleep Council, BedTimes and Sleep Savvy publications, and more.