Simmons Bedding Co. has hired Jim Gallman as senior vice president of brand management. He reports to Jeff Willard, Simmons executive vice president of marketing.

Gallman has responsibility for overseeing product strategy, consumer research, and direction and brand management of Beautyrest and its sub-brands.

His background includes 20 years of marketing experience in products ranging from durable goods, to high-tech, to consumables. Before joining Simmons in April, Gallman was senior vice president with NCH Corp. Prior to that, he was senior vice president of marketing for Hunter Fan Co., and director of global marketing with Lexmark International. Gallman began his brand-management career with Spectrum Brands.

  jim gallman, mattress industry, simmons bedding co.