Foam supplier NCFI Polyurethanes, with headquarters in Mount Airy, North Carolina, has launched a new Web presence, www.ncfi.com, consolidating eight former brand-based sites under a single umbrella. The company serves an array of industries, from construction, to airline seating, to mattress manufacturing. The new site’s user experience includes clearly categorized content, plenty of visuals and the use of mega-menus for easy browsing and drilling down to needed information.
“We found we needed to roll everything up under the NCFI umbrella,” said Chip Holton, NCFI president. “We turned 50 last year and our name is well-known and trusted for producing the highest quality, American engineered and manufactured products. We wanted our Web presence to reflect that, and to help our customers around the world get what they need quickly and with ease.”
The site content also features videos, white papers, product specifications and case studies, as well as a blog.