Las Vegas Market, cont’d.
Serta
Serta, with brand headquarters in Hoffman Estates, Illinois, focused on Perfect Sleeper (pictured), rolling out a large-scale redesign of the flagship brand featuring more advanced technology at lower price points ($399 to $1,299). The collection now offers “liquid gel-enhanced memory foam and Cool Balance fabric” in every mattress and sports “designed and built in the U.S.A.” labels. It also includes increasing levels of coil counts. Broad distribution is expected in March. The company also introduced an adjustable (head-up only) foundation called the Serta Pivot, complete with a wired remote for $699. In a notable move, Serta created the first specialty-sleep Perfect Sleeper, three beds priced from $699 to $999 that are targeted to younger consumers who aspire to iComfort.
Beautyrest
Simmons Bedding Co., based in Atlanta, celebrated its “One Beautyrest” strategy, introducing four collections at the show priced from $699 to $2,499. The Beautyrest Recharge family of products includes the opening Beautyrest Recharge and Recharge Ultra, with premium foams and pocketed coil technology. The step-up Beautyrest Recharge World Class features more premium comfort layers and fabrics. Beautyrest Recharge Hybrid combines pocketed coil technology, AirCool gel memory foam and other premium features. And the Beautyrest Recharge Memory Foam Plus (pictured) is a specialty-sleep group that replaces Comforpedic.
Restonic
Restonic—Buffalo, New York-based Restonic launched a glamorous line extension, the newly designed, upscale ComfortCare Limited (pictured), with elegant damask ticking and hand-tufting. A silk and wool quilt layer wicks away moisture and offers ultra-soft cushioning. The beds, which retail from $1,999 to $3,999, feature latex infused with graphite and 1,300 microcoils for support. Restonic also rolled out upgrades to award-winning ComfortCare and ComfortCare Select, with modern ticking and gel-infused foam in the quilt.
Spring Air
Spring Air—Boston-based Spring Air rolled out its new Back Supporter Grand Award model (pictured), inspired by the Spring Air memory foam bed ranked No. 1 in performance by Consumer Reports magazine last fall. Ranging in price from $999 to $1,599, the three-bed line features varying levels of gel-infused memory foam for “a cooler sleeping surface” and latex with poured gel in the center third to aid spinal alignment, President Rick Robinson said. The company also expanded its Sleep Sense with multilevel innerspring unit to include a new specialty-sleep group with zippered covers. The sister collection ranges in price from $1,299 to $1,999.
Therapedic
Therapedic International, based in Princeton, New Jersey, unveiled three new collections developed through an exclusive licensing agreement with Tommy Bahama that capture the popular brand’s feel of a relaxed island retreat. The 10 models, ranging from conventional innerspring to hybrid and all-foam models, retail for $1,000 to $3,000 and feature a “floating foam” core and wrapped-coil unit for responsive support. The aesthetics are easy on the eyes, from top panels with a palm-tree motif to lattice-designed ticking and burnished brass corner guard accents. “This is one of the most exciting product launches in Therapedic’s history,” said Gerry Borreggine, president and chief executive officer.
