Customatic Adjustable Bedz, with headquarters in Natick, Massachusetts, has improved the adjustable power control system on all of its adjustable bed base offerings.
Retailers now can activate a “demo-mode function” on the remote that will “act as a silent salesperson, running the base through all of its key features,” the company said. The redesign of the system also improves access to the base’s controls: A portal board mounted to the underside of the base “creates a central location for all electrical plugs” and serves as a power-supply junction box “that allows easy access to the emergency battery back-up compartment, wireless-remote programming button and demo-mode preset key.”
“We know that when adjustable bases are properly displayed and featured on the showroom floor, attachment rates skyrocket—in some cases more than 30%,” said Phil Sherman, Customatic partner. “These new features will bring a dynamic to retailer floors that we believe is a game-changer for our industry. Seeing is believing as the demo-mode speaks for itself. An interactive display will attract customers and give sales associates easy entry to discuss the lifestyle and sleep benefits of an adjustable base.”
