Innocor Launches ‘Fitting’ Website and ‘Awkward’ Holiday Campaign

Innocor Sleep Innovations homepage screengrabInnocor Inc., a supplier of flexible polyurethane foam components and finished products, with headquarters in West Long Branch, New Jersey, has launched a new website for the flagship Sleep Innovations mattress brand. The new site has a “Find Your Fit” feature to help consumers select the best mattress, topper or pillow to fill their sleep needs when shopping online for sleep products. Once consumers have found their fit, the site directs them to a Sleep Innovations retailer.

“We believe a perfect night’s sleep starts with a customized mattress,” said Carol Eicher, Innocor president and chief executive officer. “Over the years we have listened to our customers and their needs and believe that one size does not fit all. We want to provide people with an easy, convenient way to shop for a new bed while giving them peace of mind that they are truly getting the best mattress, pillow and topper. We take great pride when our customers tell us they found their fit.”

Coinciding with the site launch, Innocor kicked off a “No Place Like Home” holiday campaign, in partnership with actor Ashley Rickards, star of MTV’s original comedy series “Awkward.” On a variety of social media platforms, Rickards asks other young adults to share funny holiday sleeping arrangements during visits home for the holidays.

Every time the hashtag #SInoplacelikehome is used on Facebook, Twitter or Instagram, from now through December 31, users are automatically entered into Sleep Innovations product giveaways, and the company donates $1 toward, a nonprofit that helps homeless and at-risk youth.

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