In a move designed to support its licensees and help dealers better merchandise its product line to consumers, North Brunswick, New Jersey-based Eclipse International has overhauled its website to highlight its history, its product line and its global licensing reach.
The upgraded consumer-focused site, EclipseMattress.com, includes improved product photography, a dealer locator and a professional video shot inside the company’s North Brunswick factory. The video, which is an integral part of Eclipse’s marketing push, highlights the company’s team from the executive suite to the manufacturing floor. It provides insight into the company’s entrepreneurial spirit and its core values, and outlines the manufacturing process. The site also touts the company’s new tagline, “Where Innovation Becomes Tradition.”