Buying group BrandSource hosted its first-ever Young Professionals University event May 18-20 in Orange County, California.
The Young Professionals division, created in 2014 and led by Jennifer Baldwin, director of marketing, is BrandSource’s breeding ground for prospective future leaders in the company. The division is a mix of young, highly motivated independent dealers, sales representatives, buyers, sales managers and vendor partners looking to share new ideas and grow their businesses.
The three-day event provided an opportunity for the under-40 demographic to network in a relaxed setting while learning about the retail industry. It included educational seminars, social networking and guidance by current membership.
Team-building events, seminars, roundtable discussions and workshops were mixed with other activities, including a beach barbecue, a tour of the Bosch facility, and an interactive vendor/member mixer. Keynote speakers Tim and Kris O’Shea discussed how to use humor to deal with change.