MATTRESS INDUSTRY NEWS RELEASE
Shifman: 123 Years and NEW Again
Shifman Mattress Co. announces new initiatives along with a new product line at High Point Market this fall
Newark, N.J., Sept. 23, 2016: Shifman Mattress Company is revamping the quilted product line, refreshing the Shifman brand and sales literature, and debuting a NEW multimedia co-op advertising campaign for participating dealers in 2017. The quilted mattress line has been very successful for Shifman retail partners, giving consumers luxurious quality bedding with real working boxsprings at attainable price points. The quilted line will feature new Damask covers, corner guards and labels which will continue to distinguish the Shifman quilted line from the competition. Phil Zucker, General Manager for Shifman Mattress Company noted, ”we will be launching an outstanding line of new quilted mattresses which offer comfort, support, and value.” Shifman Mattress feels strongly that offering the finest handmade mattresses to consumers at affordable price points is an important and timeless quality of the Shifman brand.
Over the multiple decades of being in business, Shifman has gone through a series of adjustments to the corporate literature but nothing on the scale of which the company has taken its current re-branding strategy. Shifman has partnered with a prominent advertising agency well-versed in the furniture industry to retool its communication pieces including a NEW website design, www.shifmanmattresses.com. The new website will be the enterprise piece which will distinguish Shifman online. Shifman Mattress will be debuting the new web site at the upcoming High Point Market along with new sales strategies and sales literature.
All of the changes made to the quilted mattress line and the Shifman brand would not prove fruitful without the engagement of the successful network of Shifman Mattress retailers nationwide. As consumers tastes have changed over the years so have the means by which consumers are searching and finding retailers and their preferred brands. Driving traffic to stores requires additional layers of communication which will reach consumers where and when they are shopping for mattresses. Bill Hammer, Shifman Mattress Company President stated, “we have been planning the launch of our new web site and 2017 multimedia co-op program for the past several months. We believe that these initiatives will help broaden our reach to consumers who might not otherwise have seen our messaging in traditional print media.”
Shifman Mattress Company will be at High Point Market from Saturday, October 22 – Wednesday, October 26. Retailers interested in joining the Shifman Mattress network of dealers should visit the NEW Shifman showroom at 315 Fred Alexander Place, 2nd floor (above Sherrill Furniture).
About Shifman Mattress Company
Shifman Mattress is a family-owned company, and a leading designer and manufacturer of luxury, handmade, two-sided mattresses. Built with the same commitment to quality, integrity and true craftsmanship by which the company was founded on over 120 years ago. Shifman maintains its heritage and continues to proudly handcraft its mattresses at its 84,000 square foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and enjoys enduring customer satisfaction. For more information, visit www.shifmanmattresses.com.
Shifman Mattress Co.
Phone: (973) 589-2400
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