Makers of Leesa mattress launch innerspring Sapira bed

MATTRESS INDUSTRY NEWS RELEASE VIA PR NEWSWIRE

Introducing Sapira, A Brand That Takes The New Trend in Direct-to-Consumer Mattresses To A New Level of Luxury

VIRGINIA BEACH, Va., Oct. 11, 2016 /PRNewswire/ — In the last two years, the mattress industry has been turned on its head with the introduction of a series of high-quality foam options shipped directly to your door. While there have been advancements, shopping for high-end pocket spring mattresses still seemed stuck in the dark ages of high prices and time-consuming and unsatisfactory shopping experiences. Today, that has all changed. Leesa Sleep, the company that successfully challenged the foam mattress industry, is introducing a completely new brand called Sapira™ that offers a luxury hybrid mattress that ships directly to your home. The luxury mattress is available beginning today at www.sapirasleep.com.

Sapira was created to meet the sleep needs of an entirely new demographic of consumers – one that seeks out luxury and quality at fair prices. When it comes to mattresses, these connoisseurs of life seem to prefer spring-based mattresses and a luxury sleep system. They like to understand the history and stories behind the brands they buy. They also appreciate the ease and convenience of direct-to-consumer shopping. The 100% American-made Sapira mattress was designed and built for these discerning consumers. Over a year in the making, it is the first high-end pocket spring hybrid mattress that can be seamlessly ordered online and shipped to your home.

“Our goal was to create an affordable, direct-to-consumer luxury mattress brand,” said David Wolfe, Co-founder and CEO of Leesa Sleep, the company behind Sapira. “We’re thrilled to introduce the first mattress designed specifically for consumers who prefer to shop online for luxury products and experiences.”

Jamie Diamonstein, Leesa’s co-founder and Chief Product Officer explains: “The Sapira mattress was expertly-engineered to include an exclusive pocket spring core with a combination of high resiliency foam and high-density memory foam. Together, these layers combine to deliver comfort and support that actually reacts to your body type and sleeping style. We call this the Universal Reactive Feel™.” The top performance foam layer is specifically designed to allow optimal airflow, bounce and ease of movement, while the middle memory foam layer provides needed pressure relief to relax your body. But the key difference with Sapira is its exclusive pocket spring core positioned between two layers of transition foam. The unique system includes a thousand premium-grade encased steel coils, providing unparalleled support, body contouring and virtually zero motion transfer. The Sapira mattress was also designed with superior edge support, so you can sit comfortably without sinking.

The advanced technology of the Sapira mattress compares with mattresses that cost thousands more. But thanks to Sapira’s direct-to-consumer business model, it comes in at a price point that’s surprisingly affordable.

The Sapira mattress is available for purchase at the following price points:

Twin: $975
Twin XL: $1075
Full: $1275
Queen: $1475
King: $1775
California King: $1775
*White glove service is also available, including old mattress removal. Sapira is offering customers a 100 night risk-free trial.

About Sapira
Sapira™ is the premiere luxury direct-to-consumer sleep brand, founded by Leesa co-founders David Wolfe and Jamie Diamonstein. The brand was created to service discerning consumers who prefer the luxury high-end feel of spring mattresses and a more luxurious sleep system, but also appreciate the ease and convenience of direct to consumer shopping. Learn more at www.sapirasleep.com,

Contact:
Melissa Duren
melissa@jenniferbett.com

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