St. Louis-based mattress producer Boyd Specialty Sleep has opened up licensing of its patented Sleep Metrics technology to all retailers, whether or not they carry Boyd products.
First developed in 2008, Sleep Metrics is a proprietary, computer-based selling process for use with any mattress brand and for any store or sales platform, the company said in a news release. The benefits to retailers include increased sales, higher average tickets, increased accessory sales and decreased returns.
“On the consumer side, Sleep Metrics reduces shoppers’ confusion and anxiety, narrows the selection process from a bewildering number of options to the correct number of far fewer options, boosts confidence to invest in a higher-quality product and diminishes buyer’s remorse because the consumer trusts the selection system,” said President Denny Boyd.
“Our objective is to provide retailers with a trusted sales tool they can advertise and promote, which will move customers to their websites and then into their stores,” he added.
Boyd also is licensing Sleep Metrics to high-profile, online-only retailers. The program can be viewed here.