MATTRESS INDUSTRY NEWS RELEASE
News release written by Talalay Global and published, unedited, by BedTimes
HINMAN LEAVING TALALAY GLOBAL AND BEDDING INDUSTRY FOR LEADERSHIP OPP IN APPAREL SEGMENT; COMPANY VOWS TO CONTINUE MAJOR MARKETING PUSH
SHELTON, Conn., Nov. 28, 2016—Ken Hinman, global marketing officer for Talalay Global™, is departing the bedding industry to become president of a new design and apparel company based in Nashville.
Kim Fisher, Talalay Global’s president and COO, announced that Hinman was leaving “to embark on an exciting opportunity outside the bedding industry.
“Ken has helped us develop a solid marketing base on which to build our future,” she said. “Although we’ll miss him and the many valuable contributions he’s made in branding and marketing across both of our businesses, we wish him all the best.”
Hinman, who joined Talalay Global in early 2014, re-branded both Talalay Global and Pure Talalay Bliss™–the company’s direct-to-retail division—during his tenure, raising awareness and demand for the Talalay name.
He also was charged with web development and with creating on-demand marketing programs, among other responsibilities.
“The journey has been incredible and rewarding,” Hinman noted, “and I’m confident that I’m leaving at a time when both Talalay Global and Pure Talalay Bliss are strong and growing.
“I’m very proud of the tremendous strides that Kim and I made together,” he added, “and given her energy and her continued focus on marketing, the company’s next chapter will be even greater.”
Fisher said the company will continue to move forward with its marketing plans, which include the recent engagement of a major marketing agency based in New York. Together, she said, the objective will be to drive increased trade and consumer awareness for Talalay through traditional, digital and social media channels.
“We’ll also work closely with our partners worldwide to drive the relevance and value of Talalay in the minds of customers,” Fisher added.
Talalay Global was founded in 1975 and is the world’s largest Talalay producer and one of only two global manufacturers of the utra-high-end luxury component.
In addition to its Talalay production facility in Shelton, the company has distribution and fabrication centers around the world.
Lilly Management Group