Bob Sherman’s Visionary Sleep Adds Restonic licensees Alliance Sleep and Sleep Products Inc.

Buffalo, New York-based mattress licensing group Restonic has announced that a new entity, Visionary Sleep, led by industry veteran Bob Sherman, has purchased Restonic licensees Alliance Sleep and Sleep Products Inc.

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Visionary Sleep will continue with the Restonic group as its largest licensee. Its management group includes Sherman as chief executive officer; his wife, Barbara Bradford, as president; and Jay Patel, chief manufacturing officer. Laurie Tokarz, former president of Alliance, is chief sales officer.

Sherman left Serta in 2013 after a 25-year tenure, during which he guided the brand to be No. 1 in sales in the United States, unseating rival Sealy, and together with Bradford racked up multiple accomplishments, including the highly successful launch of Serta iComfort. Patel is a former Serta executive, as well.

“Bob and Barbara’s heritage and natural understanding of the mattress industry will be a dynamic asset for the Restonic brand,” said Ron Passaglia, Restonic president and CEO.

“Their passion for excellence will be a great benefit for our Restonic team, retailers and today’s consumers. Our entire team is excited about the future and working together to increase the value of Restonic in today’s marketplace.”