Duquesne, Pennsylvania-based American Textile Co., a supplier of mattress protection and pillows, and Lexington, Kentucky-based mattress manufacturing major Tempur Sealy International Inc. have reached a licensing deal that will allow American Textile Co. to develop and distribute Tempur-Pedic branded sleep products.
Featuring Tempur-Pedic’s signature adaptive features, the product line will include sheets, mattress pads and protectors, blankets, and comforters manufactured solely by American Textile Co. The agreement represents a shift in strategy for Tempur-Pedic. Although it has had a limited assortment of branded linens available on its website, this venture is its first with a partner who will drive broader distribution with a full assortment.
“Consumers have been conditioned to expect more personalized product experiences across all aspects of their lives,“ said Blake Ruttenberg, executive vice president of sales, marketing and product development at American Textile Co. “Offering sleep accessories with the adaptive benefits of a powerhouse sleep brand like Tempur-Pedic meets a unique need in the bedding industry, expanding interest and sales in this huge retail category.”
Brent Pfister, vice president of marketing for Tempur-Pedic, added: “We are excited to partner with bedding leader American Textile Co. Tempur-Pedic is an iconic brand, with 93% of buyers indicating they love their Tempur-Pedic mattress. This partnership will bring industry-leading innovation to new bedding categories, allowing consumers to experience the adaptive comfort they expect from Tempur-Pedic in sheets, mattress pads and other items.”
Tempur-Pedic sleep products will be available through major U.S. retailers in stores and online beginning in the fall.