The International Sleep Products Association welcomes three new members to the Better Sleep Council and the ISPA Statistics Committee.
Julia Rosien, brand director for Restonic Mattress Corp., has been named vice chair of the Better Sleep Council, ISPA’s consumer-education arm. She has served as the Buffalo, New York-based company’s brand engineer since 2013 and was promoted to brand director in 2015. Rosien also is the former president and chair of WithIt, a networking group for women in the home furnishings industry. Cited as a digital media leader in the bedding sector, she is a frequent speaker at industry events.
“I’m truly honored to be appointed to this position. When you serve an organization like the BSC, you’re given the opportunity to create close working relationships that enhance our collective brain trust,” Rosien said. “By investing in the BSC, we help protect and nurture an industry that helps people start every day with a good night’s rest.”
Brittney Cooper, Beautyrest media and digital marketing director for Atlanta-based Serta Simmons Bedding LLC, has been named a member of the BSC. She leads overall digital strategy and execution of media efforts (online and offline), including key corporate initiatives in paid consumer advertising, brand websites, content marketing, and mobile and social platforms. Cooper previously served as digital marketing director for Haverty Furniture Companies Inc. She also has marketing experience in the hospitality and finance sectors. Cooper’s digital leadership experience and home furnishings background have given her unique insight into how to leverage all facets of media to connect consumers with brands.
Gary Reach, vice president of marketing for Innocor Inc., is the newest addition to the ISPA Statistics Committee. He focuses on both the company’s retail and commercial businesses. Gary joined Innocor from Dow Chemical, where he was responsible for strategic marketing for a variety of global business segments. Prior to Dow, he was a management consultant with Monitor Group advising clients on sales and marketing growth initiatives.
The term for these positions runs through 2019.
“ISPA committees comprised of volunteers like Julia, Brittney and Gary help this association implement its strategic objectives. We look forward to the insights that they will contribute to this important work based on their industry and technical knowledge, leadership experience and creativity,” said Ryan Trainer, ISPA president. “I thank them for sharing their time, talents and energy as we address common industry goals and look forward to working with them all in the coming year and beyond.”