The company aims to become a force against human trafficking by supporting nonprofit and law enforcement endeavors to free victims and prosecute criminals, as well as to aid in the aftercare and rehabilitation of child survivors.
“When you think about your role and responsibilities to make the world and our communities a better place, there is no worse crime than child sex trafficking,” said Sam Malouf, chief executive officer of Malouf. “It’s not an easy topic to discuss, but it’s a harsh reality that needs our voices and our actions.”
For the past two years, the Malouf Foundation has provided bedding for aftercare centers throughout the world set up by Operation Underground Railroad, a nonprofit organization that rescues children from child sex trafficking. When Malouf met OUR CEO Tim Ballard through the Entrepreneur of the Year Awards program, a partnership was born.
“We are in awe at the work OUR does and the genuine goodness of Tim and everyone involved with the organization,” Malouf said. “They lit a spark, and everyone in our company has been inspired to do more, to do something that makes a real difference.”
An industry event with Ballard as the keynote speaker will be held Sunday, Jan. 28, during the Winter Las Vegas Market in Las Vegas. January is Human Trafficking Awareness Month. During the event, the company plans to introduce ways industry partners and friends can get involved to help the more than 2 million children living as sex slaves, including many in the United States.
In addition, the company will launch a line of products to raise funds for the Malouf Foundation’s human trafficking efforts. Those funds