Sleep products producer Bedgear has partnered with retailer Art Van Furniture, based in Warren, Michigan, to open branded boutiques within 17 Art Van PureSleep stores.
The Bedgear Performance Sleep Shops provide “an interactive experience” and feature a full display of the Farmingdale, New York-based company’s mattresses, pillows, sheets, blankets and protectors.
“Our vision for our brand store concept is to create a truly great, omnichannel guest experience,” said Eugene Alletto, chief executive officer. “The shop design brings a new way to present bedding to young, millennial customers, as well as everyone with a millennial mindset, which focuses on having purpose and getting more from life.”
