News release written by Eclipse International and published, unedited, by BedTimes.
Four collections set production standards for licensing organization.
NORTH BRUNSWICK, N.J. – In a significant strategy shift, Eclipse International will introduce complete national merchandising program featuring four mattress collections that will be manufactured by the company’s U.S. licensees using specific, proprietary components following established standard operating procedures. This is the first time the company’s complete slate of Las Vegas Market introductions will be a true national lineup. Each of the new collections were developed with input and buy in from the licensees.
Earlier this year, Eclipse named industry veteran Russ Bowman to develop and lead a quality control program. The Las Vegas Market, set for Jan. 28 – Feb. 1, will mark the company’s first, comprehensive lineup using components and processes mandated for use in making the mattresses. Bowman is visiting the factories to ensure the consistency in manufacturing.
“This move solidifies our commitment to brand consistency across the U.S. This marks the first time in our history that all of our new products will be manufactured to standard specifications throughout our domestic licensing network,” said Stuart Carlitz, president and CEO of Eclipse. “Each of the introductions was developed with integrated input from our licensees during our recent national licensing summit to secure a successful rollout.”
Eclipse International is introducing a number of collections at the Las Vegas Market. They include mattresses in a variety of constructions and price points to give retailers a broad selection of products to drive consumer traffic and sales.
At the Market, Eclipse turns its attention to a natural story with its three-bed Chittenden & Eastman introduction. The beds feature latex, organic wool combined with two different types of pocketed coils. Shown in a knit ticking in blue and silver, the beds feature deep, traditional tufting for an elegant design. The beds are priced to retail from $1,799 to $2,499.
The four new beds from Eastman House feature the company’s new Dual Vertical System™, a combination of two different coil units integrated to deliver superior support and comfort. The beds also feature combinations of memory foam and latex. Designed with a sophisticated charcoal and graphite color combination, the beds are priced to retail at $999, $1,299 and $1,499.
The Harmony and Serene feature the company’s patented Spinal Zone Sleep System designed with more center support to help eliminate back pain. The beds, each available in firm, plush and pillowtop, feature pocketed foam-encased coils, a knit ticking and herringbone border. The mattresses deliver sharp pricing with the Harmony set to retail at $599 and $699, Serene priced at $799 and $899.
Velika is a customizable, European-style bed designed with side sleepers in mind. The bed allows consumers to select their own color and uses a comfort topper to help adjust comfort levels. New marketing will support the Velika.
Each of the new selections can be viewed in the company’s Las Vegas Market showroom located at B-1118 in the World Market Center.
North Brunswick, N.J.-based Eclipse International has been making mattresses since 1866. Known for its design innovation in creating advanced sleep products, the company has an extensive global licensing network that distributes mattresses under five brands – Eclipse, Eastman House, Van Vorst, Ernest Hemingway and BIA. A well-established leader in the bedding industry, Eclipse designs products crafted with high quality components, including latex, memory foam, gel and eco-friendly materials. The company holds a number of patents that deliver superb support throughout the product line. Today, the company has 60 licensees, 16 in the U.S., two in Canada and 42 overseas servicing 65 countries or provinces. For additional information, visit www.EclipseMattress.com.
Eclipse International launches luxury bedding line called ‘Velika’
NORTH BRUNSWICK, N.J. – Eclipse International is introducing a curated, upscale European-style luxury bedding program that fills a void in the marketplace. Velika – The Great Bed offers a unique, in-store showcase that displays two beds in a compact footprint allowing consumers to personalize comfort, design a mattress right in the showroom and place the order either on the floor or online at home.
Along with an upholstered European-style platform foundation that can be dressed in three different colors – Espresso, Palermo and Teal – the program offers a choice of two leg styles. Velika, which is Slavic for great, can also be custom ordered to comfort preference. The side-to-side foundation has the added benefit of eliminating the common hump in the middle of the bed from body impressions.
Crafted with all-natural, lush materials, Velika features Eclipse’s two-sided pocketed sleep system with its LifeEdge™ perimeter-edge support allowing the sleeper to sleep up the edge of the bed. In addition, the mattresses feature all-natural Talalay Latex sandwiching 10-pound layers of luxury Pima cotton. The beds feature a comfort duvet is also designed with two layers of all-natural Talalay Latex with 12-pound layers of luxury Pima cotton in between. Velika is dressed in a distinctive herringbone wool knit cover with channel quilted layers of organic wool. The mattresses are priced to retail from $1,499 to $3,199 in queen.
The beds are designed to designed to significantly reduce pressure points and motion transfer while offering luxurious support with its comfort duvet for extra cushioning. Velika is also designed to eliminate side-to-side motion a typical partner disturbance.
To accompany Velika, Eclipse has developed a comprehensive bricks-to-clicks model that eliminates the need for inventory and provides a distinctive merchandising vignette complete with POP materials, product display and eye-catching signage. As part of the program, Eclipse is committed to protecting distribution and sales for its retailers by establishing licensed territories for its partners.
“We’ve developed a creative direct marketing plan for Velika that seamlessly integrates e-commerce into the process,” said Stuart Carlitz, chief executive officer of Eclipse. “With our sister company Bedding Industries of America being one of the leading, most successful bedding suppliers on the Internet, we know what it takes to leverage online sales, and our blended strategy will benefit retailers selling Velika.”
As part of the kickoff of the program, Eclipse will be giving away white plush polar bears to those come to its Las Vegas Market showroom B-1118 to rest test Velika.
North Brunswick, N.J.-based Eclipse International has been making mattresses since 1866. Known for its design innovation in creating advanced sleep products, the company has an extensive global licensing network that distributes mattresses under five brands – Eclipse, Eastman House, Van Vorst, Ernest Hemingway and BIA. A well-established leader in the bedding industry, Eclipse designs products crafted with high quality components, including latex, memory foam, gel and eco-friendly materials. The company holds a number of patents that deliver superb support throughout the product line. Today, the company has 60 licensees, 16 in the U.S., two in Canada and 42 overseas servicing 65 countries or provinces. For additional information, visit www.EclipseMattress.com.
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