Protect-A-Bed focuses on web services to assist retailers

Protect-A-Bed, a Chicago-based supplier of mattresses, protection products and sleep accessories, says it is stepping up its investment in the online space.

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TEAM WORK Protect-A-Bed, headquartered in Chicago, says its marketing team combines a wide range of experiences to assist its retailers in the digital space. Shown here are (back row, from left) Peter Pecoulas, graphic designer; Joe Rockey, digital designer; Nana Freduah, graphic designer; Kyle Werner, videographer; and Nadia Maykova, marketing manager; (front row, from left) Kara Lineal, vice president of marketing; Jeff Faye, PR, marketing and communications manager; and Marie Hackert, graphic designer.

“When we took a hard look at the bedding industry, we realized that our retail partners have strong core competencies around merchandising and sales, but not necessarily in the digital space,” said James Bell, chief executive officer of Protect-A-Bed. “That is precisely why we invested in a digital team who can provide the resources and expertise our partners need to offer their consumers a robust omnichannel shopping experience.”

The company said in a news release that it now has a cutting-edge website, an industry-leading social media reach and content designed to optimize performance across retailers.

With an impressive range of e-commerce backgrounds, the Protect-A-Bed team brings a depth of experience to the creation of online content, promotions and programs, the news release said.

Among the offerings produced by the digital team are photography and videos that are free to Protect-A-Bed partners. Protect-A-Bed also provides online content and copy retailers can use on their sites at no charge. For example, as part of a marketing toolkit available to retailers, the Protect-A-Bed and REM-Fit brands offer social media posts and imagery.

John Rachid, president of Protect-A-Bed, said: “The first and foremost thing on our mind is always how to grow the retail basket. The purpose of investing in industry-leading digital is to provide better materials, leads and expertise to our customers. This investment has allowed us to drive sales to our brick-and-mortar retailers, and increase performance across the board. We know that consumers who shop both online and in brick and mortar spend 20% more than in brick and mortar alone, so it’s essential for us to bring these destinations together.”

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