Story updated 12/10/18
San Francisco’s venerable McRoskey mattress brand has been sold to Pleasant Mattress, marking a new chapter in the luxury factory-direct’s 120-year history. With the purchase of McRoskey, Pleasant has the right to manufacture, distribute and market McRoskey products both nationally and internationally. The McRoskey manufacturing plant in San Francisco ceased operations November 30.
Robin McRoskey Azevedo, chief executive officer and principal of McRoskey, continues as a brand ambassador for the McRoskey products made by Pleasant and for the three McRoskey stores in the San Francisco Bay area, which she retains ownership of.
“We continue to sell McRoskey mattresses and box springs built to our specifications, in addition to pillows, bedding, bed frames and other related items, as we do now,” Azevedo said. “We look forward to fully focusing on retail and expanding our sales at our current locations.”
Retail sales staff in San Francisco remain in place and the retailer, which operates under the name McRoskey Mattress Co., has the exclusive right to operate McRoskey-branded retail stores throughout Northern California. Azevedo’s company also runs the McRoskey.com e-commerce site.
Pleasant Mattress, which has headquarters in Fresno, California, is retrofitting a 25,000-square-foot building on its Fresno campus to handle the manufacturing needs of the McRoskey brand. According to a news release, a team of skilled craftspeople have begun training so production can begin in January. Pleasant also will handle McRoskey’s distribution and marketing.
“The rich heritage of McRoskey gives us an enormous edge over other competitors who say they understand luxury craftsmanship,” said Rion Morgenstern, president, chief executive officer and member of the family that owns Pleasant Mattress. “We will continue that legacy of quality (and) handcraftsmanship, but broaden the number of products and its geographic reach.”
Azevedo, granddaughter of Edward McRoskey, who co-founded the company with his brother Leonard, said her family has known Morgenstern’s family for years. “I have long respected the quality of service and family values of their company,” she said. “In the time we have been working together to plan for the transition and the future of our company, I have been excited about Rion’s vision and commitment to our customers and the opportunities for future growth.”
That future growth may bring the brand to a larger audience.
“The McRoskey brand is a San Francisco heritage product that we really believe is competitive on both the national stage and international stage,” Morgenstern told the San Francisco Chronicle in an October 22 story.
