Mattress licensing group Spring Air International, headquartered in Chelsea, Massachusetts, has broadened its longstanding licensing agreement with Fresno, California-based Pleasant Mattress Co. It gives the privately held manufacturer the rights to produce and sell Spring Air products in 13 Western states.
A Spring Air licensee since 2009, Pleasant Mattress now holds the largest Spring Air territory of its 10 domestic licensees.
Prior to the expanded agreement, Pleasant Mattress held rights to manufacture, market and distribute the Spring Air brand in California and Arizona. The new partnership adds Alaska, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington and Wyoming to its licensing territory.
Corsicana Mattress Co., based in Corsicana, Texas, previously held a licensing agreement for 26 states in the Western United States. Spring Air and Corsicana ended their 10-year partnership in August as part of Spring Air’s shift back to independent producers with small, defined territories.
Spring Air’s new agreement with Pleasant includes all Spring Air products, from the high-end Chattam & Wells to the flagship Back Supporter lines.
“Pleasant has been a terrific partner for Spring Air for nearly a decade,” said Nick Bates, president of Spring Air. “Their commitment to quality and service to customers is legendary, and they have been an active part of our committee structure since we formed them last year.
“This expanded partnership with Pleasant solidifies our strategic plan to grow Spring Air with quality manufacturers who are committed to building the brand in their markets.”
Founded in 1959 as Pleasant Bag Co., family-owned Pleasant Mattress operates a 150,000-square-foot factory in Fresno, where it produces mattresses and specialty sleep products.
“Spring Air is an integral part of our business strategy to grow our business throughout the Western U.S.,” said Rion Morgenstern, president and chief executive officer of Pleasant Mattress.
“Their culture is very similar to ours, the new branding strategy is spot on and their new product line resonates with our customers. When these additional states became available, we were anxious to add them to our territory.”
The deal is the third new licensing agreement signed by Spring Air in recent months. Earlier this year, the company inked agreements with Johnson City, Tennessee-based Johnson City Bedding for the states of Alabama, Georgia, Kentucky and Tennessee, and Houston-based Continental Silverline Products for Arkansas, Louisiana, Mississippi, Oklahoma and Texas. Spring Air’s reach covers all states except Florida.