Mattress manufacturer Gold Bond Mattress, headquartered in Hartford, Connecticut, has upgraded the polyurethane foam used in its products without raising prices.
The company said in a news release that the new foam density of 1.8 pounds per cubic foot results in a more durable and comfortable mattress and delivers a greater value to consumers. The company had been using foam with a density of 1.5 pounds per cubic foot for years.
“We are always looking at ways to improve our products,” said Bob Naboicheck, president. “Recently, we had a large order for foam with an exclusive client of ours and that presented an opportunity for us to discuss ways we could increase the density without adding to the cost of the product. In an era when manufacturers are de-specing their products, cutting corners on quality and chasing to the bottom, we decided it was time to use foam that is better than the industry standard. Better products are made from better components, so we’re stepping up the quality of a key component but not raising our prices.”