Soft-Tex Enables More Online Reviews

Soft-Tex International, a maker of specialty sleep bedding and accessories based in Waterford, New York, has signed a two-year agreement with Bazaarvoice for solutions to collect customer reviews through product sampling and distribute the content to key retail partners.

The agreement enhances Soft-Tex’s e-commerce product pages under its national brands, such as SensorGel, SensorPEDIC, BioPEDIC and SwissLux, through the addition of review content from the Bazaarvoice TryIt Sampling community. In addition, Soft-Tex now has the ability to respond directly to customer reviews on retail websites.

“Soft-Tex is well-known for consistently bringing innovative new product to the marketplace, and now with Bazaarvoice’s solutions, we will have a more streamlined process to better sample new product with our retail partners,” said Taylor Jones, director of digital marketing and e-commerce. “We are also extremely excited to be able to directly respond to customer reviews as the manufacturer for our products.”

Related Posts

Sleep Number’s Annual Sales Break Record

Airbed manufacturer and retailer Sleep Number Corp. had net...

Tempur Sealy Earnings, Revenue Spike in 4th Quarter

In its fourth quarter of fiscal 2019, Tempur Sealy...

News release: Verlo Closing Corporate Stores Because of Coronavirus

MILWAUKEE – March 16, 2020 – Verlo Mattress will...