Expanding its reach into Europe, Spring Air International, headquartered in Chelsea, Massachusetts, has grown its partnership with longtime Egyptian licensee Bed Janssen to include Germany, Hungary and Morocco. The Cairo-based company has been a Spring Air licensee since 2009 and has been manufacturing and distributing the brand in Belgium, Egypt, France, Luxembourg and the Netherlands.
Founded in 1955, Bed Janssen manufactures mattresses, textiles and sleep accessories.
“Our 11-year partnership with Bed Janssen has helped solidify our brand leadership in key countries, and we’re excited to broaden our reach into a region that is prime for growth,” said Nick Bates, president of Spring Air International. “Expanding into Germany, Morocco and Hungary with a trusted partner like Bed Janssen allows us to fill in the map with these key countries. This expansion is the latest sign of success our licensees are having with the Spring Air brand both domestically and internationally.”
Bed Janssen holds rights to produce and distribute all Spring Air brands, including Back Supporter, Chattam & Wells and Nature’s Rest, throughout the eight countries. The beds are produced in Bed Janssen’s 430,500-square-foot factory in Cairo.
Mohamed Mostafa, chief executive officer of Bed Janssen, said: “We value our strategic partnership with Spring Air and welcome the opportunity to grow our business. The European market has been very receptive to the Spring Air brand, and we wanted to expand our geography to new customers who have wanted the product.”
