HSM Hires Strohmaier

New Position Will Oversee Strategic Market Initiatives to Drive Growth and Strengthen Customer Experiences

Mark Strohmaier

HICKORY, N.C. – Hickory Springs Manufacturing Company (“HSM”), a leading supplier of components for the furniture, bedding, transportation, packaging, healthcare and apparel industries has named Mark Strohmaier to the newly created position of senior vice president, markets. Strohmaier’s role will be to strengthen HSM’s customer experience by working with individual divisions to bundle more comprehensive product solutions based on specific industry needs.  

Strohmaier comes to HSM with nearly 15 years’ experience in marketing, business development, sales leadership, and strategic leadership roles at Milliken & Company, a textile, flooring, specialty chemical and healthcare solutions manufacturer. His broad experience and leadership skills have helped drive top line revenue growth through the development of targeted go-to-market strategies, strategic new product development and streamlined business development approaches.

At HSM, he will work across each of the company’s multiple divisions to grow and develop new markets based on HSM’s diverse capabilities and robust product offerings to better serve the company’s expanding customer base. Strohmaier will focus on identifying key markets, business development opportunities and new products that offer customers comprehensive product solutions that optimize the company’s broad manufacturing capabilities.

Strohmaier will report to Mark Jones, HSM’s chief executive officer.

“We look forward to Mark’s leadership as we further synthesize our sales and product strategies to better support our customers across the many industries we serve,” said Jones. “He will also focus on improving our customers’ experiences with us as we look to become a more comprehensive solutions provider, helping customers find more solutions across all our divisions.”

“I am thrilled to join HSM, a company I have admired for some time for its broad range of manufacturing capabilities and wide-range of markets that it serves,” Strohmaier said. “I see tremendous opportunity here to help add to the company’s impressive 77-year history of success by further optimizing our capabilities and strengthening the way in which we go to market with our products that can really make an impact in the marketplace.”

During his time at Milliken, Strohmaier held a number of senior roles, most recently as vice president of marketing and strategy. In that role, he oversaw the marketing efforts of Milliken’s floor-covering division, leading the teams for strategic marketing, product launch marketing, customer experience, website and visualization, public relations, social media, product management and pricing. Prior to that position, he served as vice president, global market and product management for the floor covering division, responsible for leading the team that set the strategic direction for the commercial floor covering global market segments.

Strohmaier received his master’s of business administration degree from the Massachusetts Institute of Technology Sloan School of Management and his bachelor’s of science degree in mechanical engineering from the University of Michigan.

He resides in Simpsonville, South Carolina with his wife and children.

HSM is a privately held company based in Hickory, North Carolina, with more than 25 manufacturing plants in 13 states. In addition to its core furniture and bedding markets, HSM serves a range of customers in the transportation, packaging, healthcare, apparel and other industries. For more information, visit hsmsolutions.com.


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