Leading graphics company now supplies labels, top-of-bed and other point-of-purchase materials bearing the CertiPUR-US® logo, making it easy for manufacturers and retailers to promote use of certified foam
(Rochester Hills, Mich. – March 2021) The CertiPUR-US® program has launched an online store in partnership with Wright Global Graphics, offering merchandising materials that promote participation in the certification program for flexible polyurethane foam.
The store makes it easy to order separate labels, top-of-bed and point-of-purchase materials bearing the CertiPUR-US® logo—or to simply add the logo to reorders of existing promotional supplies.
Participating bedding and upholstered furniture manufacturers and retailers can order a wide range of CertiPUR-US® logo labels in various formats, such as woven, pressure sensitive, sewn-in and printed satin, that are easily seen by consumers making purchasing decisions based on whether certified foam is used.
Hangtags in English, French or Spanish, with or without a company’s own imprint, also are available at a low cost through the online store.
To order materials, companies must be registered and listed in the CertiPUR-US® online directory, which is required in order to have permission to use the trademarked CertiPUR-US® name and logo. Registration is free at www.certipur.us/register but requires the submission of verification forms from the company’s certified foam supplier and a signed agreement to adhere to specific rules about the use of the logo.
“We are delighted to partner with this highly respected, family-owned business that has served the industry 60 years,” says Michael Crowell, executive director of the CertiPUR-US® program, which is administered by a nonprofit. “The new online store makes it much simpler for our more than 1,000 participating companies to leverage their use of certified foam into sales.”
Visit the online store at www.certipur.us/store.