Mlily USA, a mattress and pillow brand owned by Healthcare Co. Ltd. in Rugao, China, has launched a new website for an enhanced user experience.
The Knoxville, Tennessee-based company said that its new site, touting the slogan “With You Every Sleep of the Way,” includes an easy-to-navigate interface, quicker access to detailed product facts and more sleep-related information.
MlilyUSA.com was designed with a “slightly female tone” to appeal to multiple target audiences that place priority on their sleep health, the company said. The site features new imagery, Mlily’s signature line of mattresses and its full suite of sleep products, including pillows, toppers, mattress protectors and adjustable bed bases.
“Helping to support our retail partners is the primary goal of the reimagined site,” said Stephen Chen, president of Mlily USA. “It also allows us to establish a direct relationship with our end users, which has become key to a mattress brand’s reputation. Buying a mattress is a big purchase and oftentimes there is a hesitation involved due to a lack of product knowledge. We know that consumers go online to conduct research and read reviews from other consumers, and that gives them the external validation they need to help them make an educated choice.”