Chicago-based A Lava has hired industry veteran Caroline Reeves as senior sales manager. Reeves will be responsible for the day-to-day sales and growth opportunities at key accounts.
“Caroline’s experience in not only the mattress industry, but also in textile products is a great addition to our sales team as we continue to focus on growth at A Lava,” said Brent Limer, vice president of sales, A Lava. “We look forward to Caroline’s product and industry knowledge, as well as her relationships with our customer base to help us achieve our goals.”
Reeves brings more than 10 years of experience in the bedding industry to the company, known for its quilted and sewn products, including zippered mattress covers and DTC mattress in a box. Her career within the industry includes many facets of textile products, including knits, woven goods, nonwovens and FR products.
