Logan, Utah-based Malouf Home has named Ashlee Willes as its new marketing director and Nikki Johnson as its email marketing specialist. Willes and Johnson will work directly with Sydnee George, brand manager, and Kelsie Nelson, content marketing specialist, to support the company’s growth and success.
“Ashlee and Nikki are amazing at what they do, and we’re excited to have them on the team,” said Joel Dewberry, vice president of marketing. “They have several years of experience in marketing, and their creative skills are a huge asset to the company. Working together, we can build our brand even more and take the next step in making Malouf a household name.”
An industry veteran, Willes served as the former brand manager for Malouf and will now become the marketing director. Her responsibilities will include developing and executing high-impact strategies, which include analyzing market trends, consumer behavior and competitive landscapes. Previously, Ashlee worked as a market research consultant at Qualtrics.
“I’m looking forward to new innovation within our family of brands, as well as a continued investment in our retail partners’ success,” Willes said. “Our No. 1 goal is to provide value to our retail partners, and that’s why we continue to raise the bar when it comes to high-quality assets that help them drive sales online and in stores.”
With a strong background in marketing research and analytics, Johnson will focus on Malouf’s email marketing. She will oversee the development of weekly emails, analyze their performance and build new customer segments for better results. Previously, Johnson worked as a marketing research assistant at Utah Valley University, and as a social media specialist at Vivint Smart Home Security.
“I love that Malouf has a growth mindset and that everyone is willing to improve processes,” Johnson said. “I approach my work with a strong mix of creativity and analytics. My background has given me a lot of experience to manage both of those things, and I believe that will make our email strategy even more competitive in the future.”
