NEWS RELEASE | 2025 WINTER LAS VEGAS MARKET
Boulder, Co., January 7th, 2024 — Williams Co. Mattress LLC, is returning to Las Vegas Market with their bestselling Organic 2.0 Line, zippable products, each featuring luxuriously soft layers of GOTS and GOLS materials.
After debuting the 2.0 lineup at summer market 2024, the Boulder-based company is pleased to return with record sales on their newest product line. “With retailers experiencing a difficult economic climate, we have been happy to see our partners thriving with this lineup, capitalizing on the design and story which has differentiated them from competitors,” says Billy Williams founder of Williams Co. and longtime retailer.
The Williams Co. Organic 2.0 collection uses individually wrapped double-tempered coils which also come in a dual-core option for couples firmness preferences. The builds are offered in a three bed lineup, with two firmness options within each model, for customer options as well as optimizing floor space . By using unique material layering techniques, Williams Co. is able to achieve a pillow top feel, while still utilizing all organic fibers. “Our custom designs make it difficult for people to leave and shop elsewhere after experiencing our products, and our Colorado-made heritage gives sales teams a story to tell and to trust,” says Madison, Co-founder and CMO.
Williams Co. will be showing their top of the line Organic Mattress the “Bristol 2.0”, along with their best selling “St. James” Hybrid mattress in Split-Head, this Las Vegas Winter Market in space C1565 #47. Products can be seen at https://williamscomattress.com. MSRP begins at $3,199 for a Queen mattress.
Read more market news at BedTimes magazine.
