Helix Sleep, a Phoenix-based direct-to-consumer mattress brand, has launched a major retail expansion through a new partnership with Rooms To Go, the nation’s No. 1 independent furniture retailer with more than 200 locations.
According to a news release, Helix mattresses are now available in Rooms to Go locations across the Southeastern U.S. Following a phased rollout throughout the summer, customers can shop three of Helix’s best-selling models in-store: the Midnight Elite, Midnight Luxe with GlacioTex Cooling Pillow Top and the Twilight Core.
“Rooms to Go is a top-tier retailer with an incredible reputation for delivering exceptional customer experiences,” Jerry Lin, co-founder of Helix Sleep, said. “We’re proud to bring Helix into their carefully curated mattress assortment, where our award-winning comfort, cutting-edge materials and traffic-driving sleep solutions will perfectly complement their mission. Together, we’re elevating the in-store mattress shopping experience and making premium, tailored sleep accessible to even more customers nationwide.”
Jon Studner, vice president of mattresses for Rooms to Go added: “Rooms to Go is always looking for brands and products that can enhance the lives of our guests and improve their overall shopping and sleep experience. When considering brands, we look for them to provide innovation, performance, value, and drive customers into our stores. We believe Helix can deliver on all those fronts. Helix has created an award-winning array of mattresses, and we look forward to our guests trying them in our showrooms.”
Following its recent acquisition of Southerland, Helix Sleep now operates multiple production facilities across the country, enabling efficient coast-to-coast distribution. The brand will also launch co-branded digital retargeting campaigns to help drive foot traffic to Rooms to Go locations, the news release said.
