Atlanta-based Simmons Bedding Co. has expanded the responsibilities of company President Tony Smith to include oversight of North American marketing efforts. The company also has promoted Brad Bailey to executive vice president of sales.
Smith, who joined Simmons in September 2010, is credited with implementing a sales force effectiveness program to improve dealer communications and service. He also defined career paths for sales associates who aspire to leadership roles within the company and contributed to Simmons’ recent rebranding strategy and new retail marketing efforts.
“I am very pleased to have Tony take the helm of our marketing department in addition to his current duties,” said Gary Fazio, Simmons chief executive officer. “His deep functional and industry experience, combined with a proven track record of success, make him uniquely qualified to ensure that both functions work toward a seamless execution of our consumer marketing efforts, on and off the retail floor.”
Bailey, who reports to Smith, has 14 years with Simmons. He most recently served as senior vice president of national accounts. During his Simmons career, he also has held posts as senior vice president of sales operations and regional vice president.
“Brad is a talented sales executive who has strong relationships with our dealers and sales force. His contributions to Simmons have been significant,” Fazio said. “I look forward to Tony and Brad playing important leader-ship roles.”
