Just in time for Better Sleep Month in May, the Better Sleep Council has launched “Stop Sleeping Around”–a new consumer awareness campaign designed to raise awareness about the importance of a new mattress while inspiring lots of laughs, double-takes and consumer participation in social media.
The goal of the campaign: To get the legions of sleep-deprived people who nod off in the oddest, most inappropriate places to spend more time asleep in the right place–on a high-quality, comfortable new mattress.
Click over to the new Stop Sleeping Around Toolkit on this site and link to a host of artwork and social media tools to incorporate into your own marketing efforts.