‘A Mini Field Guide to the Mattress Shopper’

‘A Mini Field Guide to the Mattress Shopper’

The BSC and Sleep Savvy team up to create an interactive infographic to give retailers insight into consumers, generate sales The Better Sleep Council and Sleep Savvy, BedTimes’ sister publication, have joined forces to help retailers understand their customers better by offering helpful, easy-to-understand information about today’s shoppers. This month, Sleep Savvy and the BSC, […]

The Better Sleep Council introduces interactive mattress shopping profiles

The Better Sleep Council introduces interactive mattress shopping profiles

ISPA news release ALEXANDRIA, VA – May 7, 2018 – To help mattress retail sales associates (RSAs) better understand today’s consumers, the Better Sleep Council (BSC) has launched an interactive infographic, which includes insights by age group. The BSC, the consumer education arm of the International Sleep Products Association, designed the “Mini Field Guide to […]

Better Sleep Council research finds men earn bragging rights when it comes to bedtime performance, women fall short

Better Sleep Council research finds men earn bragging rights when it comes to bedtime performance, women fall short

Better Sleep Council news release ALEXANDRIA, VA – May 1, 2018 – Today the Better Sleep Council, the consumer education arm of the International Sleep Products Association (ISPA), released its findings from a new survey on America’s bedtime performance as it relates to sleep regimen, finding that men outperformed their female counterparts, but both have […]

Get ready for ‘May Is Better Sleep Month’

Get ready for ‘May Is Better Sleep Month’

The Better Sleep Council, the consumer-education arm of the International Sleep Products Association, is gearing up for the “May Is Better Sleep Month” campaign with a variety of activities planned to help consumers make the sleep-health-mattress connection throughout the month. It’s all about being better in bed—as it relates to better sleep, of course! Here’s […]

The Better Sleep Council kicks off Better Sleep Month campaign May 1

The Better Sleep Council kicks off Better Sleep Month campaign May 1

News release The attention-grabbing Better Sleep Month campaign, “Are You Better in Bed Than …?” tunes into sleep as a status symbol ALEXANDRIA, VA—April 3, 2018—As part of its ongoing effort to help consumers understand the importance of a good night’s sleep, the Better Sleep Council (BSC), the consumer-education arm of the International Sleep Products […]

The Better Sleep Council launches new sleep blog on BetterSleep.org

The Better Sleep Council launches new sleep blog on BetterSleep.org

News release ALEXANDRIA, VA – February 13, 2018 – To continue helping consumers start every day with a good night’s sleep, the Better Sleep Council (BSC), the consumer-education arm of the International Sleep Products Association, is unveiling the Better Sleep Council Blog on February 13. The blog will serve as a resource to educate and […]

BSC survey shows better sleep may be the key to reaching 2018 goals

BSC survey shows better sleep may be the key to reaching 2018 goals

It’s February—how are you doing with your New Year’s resolutions? While it’s no secret Americans struggle each year to keep their New Year’s resolutions, one key toward helping them stick to their goals may be right on their pillows. Sleep.   “Adding better sleep to your list of New Year’s resolutions can make it easier to […]

Finishing the year strong

The Better Sleep Council’s website, BetterSleep.org, attracted a lot of attention in 2017. As of December 2017, the site had recorded more than a million visitors. This comes after a complete redesign and launch in May 2017. The updated site offers a conversational, modern feel with engaging photography and punchy copy. BetterSleep.org contains information consumers […]

Better Sleep Council launches blog

Just in time for Valentine’s Day, the Better Sleep Council has found the perfect gift for everyone in the mattress industry and sleep lovers everywhere—a new blog. The BSC blog, which will be posted twice a month, offers content that can be used to spread the word about the importance of sleep and, ultimately, the […]

Are you keeping up with your new year’s resolutions?

Are you keeping up with your new year’s resolutions?

News release from the Better Sleep Council A study from the Better Sleep Council says better sleep may be the key to making 2018 goals stick ALEXANDRIA, VA – January 9, 2018 – While it’s no secret Americans struggle each year to keep their New Year’s resolutions, one key toward helping them stick to their […]

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