Fancy fabrics: The Handley Collection in the namesake Kingsdown Tradition line.
Mebane, N.C.-based Kingsdown has launched new “We Are Kingsdown” branding, which was seen first at the Las Vegas Market Jan. 28-Feb. 1. Messaging on flat-screen monitors and signage throughout the company’s Las Vegas showroom revolved around Kingsdown’s innovative products hand-built in the United States by its “employee-owners.”
“With our employee stock ownership plan, each and every mattress is personally crafted by the company’s ownership,” said Kingsdown President and Chief Executive Officer Frank Hood. “There’s a lot that makes Kingsdown unique. We’re not niche and we’re not a monolith—we’re an agile company with national distribution offering an alternative product for every sector of the industry. We’re proud of our capabilities, as well as our people, and at this market, we’re driving that point home with our retail partners.”
The company redesigned the luxury Kingsdown Tradition collection using multiple combinations of high-end fabrics on panels and borders.
The Kingsdown My Side collection was rebranded Sleep to Live, and bedMATCH diagnostic technology, used in-store to recommend the best Sleep to Live bed, now is able to help couples find the correct dual-comfort mattress.
