During Las Vegas Market Jan. 24-28, the Specialty Sleep Association will unveil the revamped, trademarked “What’s In Your Mattress?” Bedfax mattress contents labeling program. The revised, voluntary program allows manufacturers to fully inform consumers about mattress content, providing specifics on all components, from cover to core. The program is now focused solely on product contents labeling, and not on “green” product claims.
Sample Bedfax label
“After years of hearing from consumers wanting to know exactly what is inside their mattress, as well as reading critical magazine and news articles demanding greater consumer transparency for mattress shoppers, we have carefully constructed a detailed consumer disclosure label program that will in fact tell a consumer what is in her mattress,” said Dale Read, SSA president. “We welcome mattress manufacturers to participate in this valid, third-party industry verification program. This is a very reasonably priced program that offers a cost-effective way for a mattress manufacturer to list their contents for a single mattress model, or their entire product line, if they so choose. It is a valid, third-party method for manufacturers to declare ‘What is in Your Mattress’.”
“When concerned consumers pressure retailers to fully disclose the contents of a mattress, our contents label transparency program (ready and waiting),” Read said.
While the new labeling program is no longer a “green labeling program”—the SSA has retired its Environmental & Safety Program—Bedfax does allow manufacturers to make specific environmental and sustainability claims on the right hand side of the contents label—if they have filed appropriate documents with the SSA confirming current, detailed certifications and testing documents to validate all claims.
Participating manufacturers must agree in writing to allow the SSA to pull a participating mattress model at retail, at the manufacturer’s expense, to have the bed contents and all supporting documentation fully examined.
