Bedding brand Pure Talalay Bliss, a division of Shelton, Connecticut-based Talalay Global, has added three territory managers.
Sales veteran Paul Berman, who is based in Los Angeles, now manages Southern California, including San Luis Obispo, Kern and San Bernardino counties. Berman previously was an independent distributor for Enagic Inc., an international water technology producer. He also previously worked for Shifman Mattress Co. as a territory sales manager from 2012 to 2014.
Based in Washington state, Sami Hamadeh is responsible for Washington and Oregon, plus northern Idaho. He most recently was a retail experience manager and a national accounts field sales consultant for Tempur Sealy International.
Berman and Hamadeh report to Joseph Peterson, Pure Talalay Bliss vice president of sales for the Western United States.
William Boehle is responsible for managing New Jersey, greater New York City and New England for the Bliss brand. Based in New Hampshire, he most recently was a sales manager for two America’s Mattress stores. Prior to that, he served as a sales representative for Sleepy’s and as a sales manager for Mattress Giant.
Boehle reports to Ed Reardon, Pure Talalay Bliss vice president of sales for the Eastern United States.
“We’re very excited about adding these experienced sales executives to the Bliss sales staff,” said Kim Fisher, Talalay Global president and chief operating officer. “Each has had either wholesale or retail experience in the mattress industry. This is part of our stepped-up effort in 2017 to substantially boost awareness and demand for Talalay products versus products made with other types of latex.”