Industry components supplier Carpenter Co. has launched the Bedtime Stories Project, a campaign to encourage families to engage in creative storytelling, reading aloud and healthy sleep habits. Details are posted at the Richmond, Va.–based company’s sleep advice site, http://sleepbetter.org.
The project includes a range of elements: an online community, media appearances, events and specially commissioned research to raise awareness about the importance of a good night’s sleep and the value of story time before bed.
The Web site features an illustrated online book, Sleep Tales, which contains short, funny takes on traditional fairy tales. Storytelling expert Hillary Homzie lent her expertise to the Bedtime Stories Project, providing guidelines on how to weave original tales and bring more magic to storytelling. The public is invited to submit original stories, one of which will be chosen to be illustrated by artist Bill Nelson.
As part of the two–month campaign, which was launched May 4, television actress Betty White was scheduled to read several children’s stories aloud, including one of the original stories submitted by a participant in the project. The event was scheduled for May 26 in Los Angeles.
“People think of Betty White as one of the family and we expect that through this consumer–education campaign, she will encourage millions of those families to take real steps toward getting better sleep,” said Dan Schecter, Carpenter vice president of sales and marketing.
