Sealy hires new marketing director

Jamie Piper has joined Archdale, N.C.–based mattress major Sealy as director of marketing communications.

Piper is responsible for directing the overall marketing and strategic planning programs for the entire Sealy brand portfolio. She also manages Sealy’s corporate communications. Piper reports to Jodi Allen, senior vice president and chief marketing officer.

“Jamie has the diverse experience and proven track record required to not only lead Sealy’s marketing communications efforts, but also to excel,” Allen said. “Jamie’s product launch expertise, marketing background, as well as her brand messaging and negotiation skills, make her the perfect fit.”

Piper spent three years at Whirlpool Corp., most recently as senior sales and marketing manager of all cooking and refrigeration business for the Home Depot account. Piper’s background also includes sales and marketing experience in the retail and automotive segments.

Piper replaces Margo Borgione, who has been named to a newly created position, director of retail experience for all Sealy brands.

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