The U.S. Federal Trade Commission has issued proposed revisions to its “Green Guides” that could significantly impact environmental marketing and green practices claims made by businesses. The guides apply to manufacturers, as well as retailers.
While the guides are not binding regulations, the FTC can bring enforcement actions if a marketer makes an environmental claim the agency believes is deceptive.
Some of the more significant proposed changes include an explicit statement that marketers should not make unqualified general claims that products are “green” or “earth–friendly” and more specific guidance on how marketers should qualify “recyclable” claims. A new section deals with the use of certifications and seals of approvals and specifies that third–party certifications must comply with the FTC’s existing “Endorsement Guides.” The revisions also contain new guidance on “renewable materials,” “renewable energy” and “carbon offset” claims.
The FTC specifically declined to address “sustainable,” “natural” and “organic” claims, noting that other federal agencies seek to define and regulate those terms.
The International Sleep Products Association submitted written comments to the FTC. The final guides are expected to be released in spring or summer.
