Jeff King, a four–time Iditarod champion, is endorsing the Back Performance mattress from Norfolk, Va.–based Paramount Sleep.
King recently came out of retirement to enter the 40th Iditarod, a 1,049–mile dog sled race across Alaska. He won the race in 1993, 1996, 1998 and 2006. During the past 20 years, he’s logged more than 100,000 miles on a dog sled.
For this year’s race, King said, he was well rested, having taken a year off from the competition—and sleeping on a Paramount mattress.
“I had no idea what a great night’s sleep on a Back Performance FE Alaskan king model could do for me,” King said.
Paramount’s four–model Back Performance line includes advanced coil technologies to provide proper posture alignment and premium zoned foams and memory foams to provide pressure–relieving comfort.
“We developed the Back Performance collection specifically for people like Jeff who lead an active lifestyle. They shouldn’t have to choose between comfort and support,” said Richard Fleck, Paramount Sleep chief marketing officer.
Paramount also offers Nature’s Spa, Quilt o Pedic, Boutique Hotel, Sleep for Success and A.H. Beard brands.
