Bedding producer Comfort Solutions will be the exclusive licensee for the Dr. Breus Bed, the mattress collection developed by Michael Breus, a clinical psychologist, author and sleep expert.
Breus’ successful eight-model Dr. Breus Bed program will be incorporated into Comfort Solution’s science-focused family of brands, the Willowbrook, Ill.-based producer said.
“We’re very excited about our alliance with Dr. Breus and the consumer’s confidence and trust in his mission,” said Dave Roberts, Comfort Solutions president and chief operating officer. “We recognize his credentials and expertise in the field of sleep and his achievements in developing bedding products and programs that simultaneously address sleep, health and life.”
“I have great respect for the scientific and technological approach that Comfort Solutions employs in the design and development of its products,” Breus said. “We’re all looking forward to combining our expertise as part of a shared mission to help the consumer sleep better.”
The Dr. Breus Bed had been produced since 2010 under a licensing deal with Fort Lauderdale, Fla.-based International Bedding Corp., which ceased operations at the end of 2011.
The Dr. Breus Bed line uses advanced, in-store diagnostics and marketing concepts that include information and question-and-answer sessions led by Breus at retail stores. It is aimed at attracting shoppers and tapping consumers’ natural interest in sleep issues and better sleep health.
A fellow of the American Academy of Sleep Medicine and a diplomat of the American Board of Sleep Medicine, Breus has authored two books on sleep and health and serves as the sleep expert for the website, WebMD. He’s also a contributing columnist to The Huffington Post website and appears regularly on TV shows such as The Today Show and The Dr. Oz Show.