Score! The winner of a Facebook contest won a new Cheesehead futon from Verlo Mattress Factory.
Following the successful launch of its Cheesehead bed last year, Verlo Mattress Factory, a factory-direct chain based in Milwaukee, Wis., has created the Cheesehead futon. Both sleeping products take their monikers from the nickname of die-hard Green Bay Packer football fans.
“When we introduced the Cheesehead bed, many customers asked us to make a futon version,” said Scott Baitinger, Verlo chief marketing officer. “They wanted to be able to show their team spirit in smaller, more public rooms, such as dens, dorm rooms and man caves.”
As part of the launch, the company hosted a Facebook contest, with the winner receiving a complete futon set. The futon is sold exclusively at Verlo Mattress Factory stores throughout Wisconsin.
